empowering athletes Through Financial education
NIL financial literacy for college and professional athletes.
Empowering athletes with the #1 NIL financial literacy curriculum trusted by college programs, professional teams, coaches, and player development staff. We teach athletes how to manage money, understand taxes, build long‑term wealth, and protect their financial future throughout their NIL journey and beyond.
Built for athletes by athletes
Co-Founded by NFL Hall of Famer Marshall Faulk
Watch How It Works
Watch how our athlete-focused financial literacy curriculum empowers athletes to take control of their financial future, build confidence with money, and make smarter NIL and career decisions both during and after their playing careers.
See how it also supports coaches and athletic programs with proven financial education tools and structured resources to guide athletes toward long-term wealth, stability, and success on and off the field.
WHAT WE DO
Athletes learn how to build a realistic budget, track spending, and create cash‑flow systems that support both short‑term needs and long‑term goals.
Athlete
Budgeting & Cash Flow Systems
We teach athletes the core financial literacy skills they need to manage money confidently, avoid common pitfalls, and build long‑term financial stability.
NIL financial literacy & Money Management for athletes
athlete
Investment Fundamentals
Athletes learn the basics of investing, risk, returns, and long‑term strategy so they can make informed decisions throughout their careers.
NIL INCOME
PLANNING & Financial Strategy
We guide athletes through budgeting, forecasting, and planning around NIL earnings so they can maximize opportunities and stay compliant.
athlete
tax education &
NIL Planning
Our curriculum explains athlete‑specific tax responsibilities, NIL income rules, and how to prepare for tax season with confidence.
WEALTH
PROTECTION
for athletes
We help athletes understand how to protect their income, assets, and future earnings through smart planning and risk‑management strategies.
how we do it
1
Financial Literacy Training For athletes
We deliver worshops and training sessions or a full curriculum that teach athletes the core financial literacy skills needed to manage income (pro contract, revenue-sharing & NIL), building savings habits, understand budgeting, and create long-term wealth strategies. Our program is designed specifically for athletes and includes essential education on taxes, business ownership, and long-term and legacy financial planning.
Topics Include:
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Understanding NIL income
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Budgeting systems
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Savings strategies
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Building generational wealth
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Athlete tax education
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Business ownership fundaments
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Full financial literacy curriculum
2
One-on-One FINANCIAL Coaching
Athletes receive personalized financial coaching tailored to their career stage, helping them make informed decisions about budgeting, saving, investing, home planning and insurance. These sessions provide clarity, confidence, and actionable steps for amanging money throughout their athletic journey.
Includes:
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Personalized budgeting support
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Saving and cash-flow planning
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Investment education
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Home and major-purchase planning
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Insurance and risk management
3
NIL Financial Strategy & Compliance support
We help athletes understand, structure and manage earnings with clear guidance on tax planning, business formation, compliance requirements, and long-term financial strategy. Our approach ensures athletes stay protected, organized and prepared for both current opportunities and future financial growth.
Includes:
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Structuring NIL income
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Tax planning & preparation
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Business formation guidance
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Estate & legacy planning
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Insurance planning for athletes
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Brand income planning
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Contract awareness basics
4
NIL FINANCIAL LITERACY Resource Hub
We provide athletes with practical, easy-to-use financial tools designed to simplify money management, improve organization, and support smarter decisions around NIL earnings and long-term wealth building.
Our resources are built specifically for athletes, helping them stay prepared, disciplined, and confident as they navigate financial opportunities throughout and beyond their playing careers.
Includes:
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Budget templates
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Financial checklists
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NIL deal trackers
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Educational guides
Financial Education. Real-World Application. Athlete-Focused.
REAL STORIES. REAL IMPACT.
“If I had this program when I was in college, I would be a billionaire by now."
-Shaquille O'Neal
OUR MISSION
Our mission is to empower athletes to create wealth, stability, and meaningful legacies beyond the game through accessible, high‑impact financial education.
We strive to transform financial outcomes across sports and ensure every athlete is equipped to make confident, future‑focused decisions.
OUR VISION
To create a world where every athlete transitions from earning income to building lasting wealth—confidently, intentionally, and beyond the limits of their playing career.
We envision a future where financial discipline, education, and opportunity come together to empower athletes to sustain success, support their communities, and build legacies that endure for generations.
Why We’re Different
We understand that athletes face unique financial opportunities and pressures that require more than generic advice. Our approach is built specifically for the realities of sports, helping you make smart decisions in real time and for the long run.
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Athlete-first approach
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Industry-specific financial education
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Practical, not theoretical
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Focus on long-term wealth, not quick wins
Play the Game. Master Your Money.
Get Paid.
Stay Paid.
Grow Paid.
The NIL Edge : Daily Money Moves for Athletes
Subscribe to The NIL Edge, your daily dose of smart, simple, athlete focused money strategies designed for the NIL era. From deal negotiation tips and tax insights to branding, investing, and long term wealth planning, we deliver actionable financial guidance built specifically for athletes navigating new opportunities.
Because NIL money is just the beginning. Building wealth is the real win.
Join The NIL Edge and start making smarter money moves every day.